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Once the logo has been created and colors chosen, the letterhead (corporate identity) package is rolled out by expanding the elements and feeling of the logo. The ultimate goal is to create a style for the business that speaks to what the business, product or service is all about. Ubel Design’s portfolio showcases the most common pieces in a letterhead package (letterhead, envelopes, business cards, note cards and mailing labels). Reviewing that package provides a good sense of what quality and consistent branding look like.

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